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Volume 3 Number 25

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The Naked PC - http://www.TheNakedPC.com
What You Need to Know about All Things PC
Publisher:           Lee Hudspeth and T.J. Lee
Editor in Chief:     Dan Butler
Contributing Editor: Al Gordon
This issue is for Thursday, December 14, 2000 - Vol. 3 No. 25
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Table of Contents

** 01. Letter from the Publisher
** 02. Search Engines and Paid Advertising (by T.J. Lee)
** 03. PC Upgrades Particulars: Buying Upgrade Components
** 04. Recounting Florida: Garbage In, Garbage Out
** 05. Our Most Popular Featured Items from 2000 (compiled
       by T.J. Lee)
** 06. Featured Book - "Absolute Beginner's Guide to PC
       Upgrades" by T.J. Lee and Lee Hudspeth
** 07. Featured Web Site - The Librarians' Index to the Internet
** 08. Featured Product - Page Look bookmarklets
** 09. Newsworthy - a potpourri of current events and
       interesting stuff
** 10. We Get Mail


** 01. Letter from the Publisher

Thanks to all the AOL users out there who took the time to tell
us if the links in TNPC are working. Unfortunately, the answers
were split between "work great" and "don't work at all" so some
more testing is definitely in order. So for any of you
experiencing difficulty with the links we are now putting the
issue on the web and email. Use this link to go to the issue now:


http://www.TheNakedPC.com/backissues/v3i25.html 

Jim chimes in this issue with more on how Internet companies like
the major search engines are trying to come up with models that
let them actually make money. For those of you who have wondered
if upgrading your computer hardware is a task within your
capabilities (it is!), we have an excerpt from Jim and Lee's
latest book.

Al Gordon, our resident political consultant (and senior
contributing editor at TNPC), checks in with the technology side
of the stall in the recent U.S. national election. He reminds us
of an old computer concept: GIGO.

We also thought we'd share with you what Featured items in TNPC
have been the most popular over the last 12 months in case you
joined us during the year and may have missed them.

As always, reader support is what keeps TNPC free, so PLEASE help
us and pass a copy of TNPC on to co-workers and friends (no spam
please!) and remember to always say "I saw it in TNPC!"
http://www.TheNakedPC.com/refer/


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** 02. Search Engines and Paid Advertising (by T.J. Lee)

In the wake of all the DOT.com failures that are making headlines
is a trend we've seen picking up speed on the Internet. The "new
economy" is running headlong into what comedian Steve Martin once
described as "the old profit deal."

The Internet, for good or for bad, is thought of by most people
as a place where everything is free. Free ISP service, free long
distance telephone calls, free information, free software, free
everything. And this has been one of the driving forces behind
the popularity of the Internet. But we see an obvious problem
with that and so do many of the companies that foot the bill for
those "free" Web sites. At some point you have to show a profit,
or at least the cash flow to break even.

We felt the first tremors of this shift towards a profit model
when the major search engines on the Internet tried to become
one-stop portals offering you access to everything on the
Internet you could want with the hope that you'd make their
"portal" page your home page, the page you'd go to whenever you
logged onto the net. They wanted you to do this so they could
sell your "eyeballs" to advertisers. The problem with this model
is that unlike television an ad can't jump out through the screen
and grab you by the throat. If you don't think TV ads do this
consider watching that late night thriller on TV, you're
straining to hear the actor's dialog when a commercial comes on
and busts your eardrums with loud sounds and flashy visuals.

A Web page does not have the same advantages that even print
media has, namely large spaces in which to display ad text and
graphics to grab your attention. Most Web ads are limited to
468x60 pixel banners or less. And as Web surfers we've become
adept at not-seeing banner ads and blinking, flashing, graphics.
Portal page ads didn't pay for themselves so the search engines
have quietly moved away from the portal model to something more
direct. They let advertisers buy your eyeballs directly.

Goto.com came up with a model where those who want to be
prominently listed in search results bid on keywords. You could
bid, say, 10 cents for a given keyword. If you are the highest
bidder then your page will be listed first followed by lower
bidders on the same keyword. If someone clicks on the link from
Goto and goes to your page (no pun intended) then you are
charged your bid price for that click.

LookSmart, Ask Jeeves, and Google have also gone for sponsored
link programs where certain pages are listed prominently when you
use certain keywords, although these sponsor pages are presented
differently from unpaid sites that are just listed in their
search engine databases. Here the sponsors pay for how often
their pages are displayed not when they're clicked on.

Yahoo! has dropped their free listing service for what they call
"business sites." To get a page considered for inclusion in the
Yahoo! search engine now requires a $200 fee but that fee does
not guarantee that the site will get listed.

The effects of search engines trying to find a solid profit model
are many, the most significant being that you're much more likely
to get, as a result of your search, pages that have little or no
relevance to your search request. Companies with the deepest
pockets have bought up keywords that are popular, not necessarily
just those that are relevant.

How this will all ultimately play out is unknown. But you can
count on an Internet where money plays a bigger role than in the
past, and you need to be aware of what's going on behind the
scenes.

You can reach T.J. Lee at:
mailto:tj_lee@TheNakedPC.com


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** 03. PC Upgrades Particulars: Buying Upgrade Components

PC Upgrades Particulars is a tiny glimpse into the pithy content
of "T.J. Lee and Lee Hudspeth's Absolute Beginner's Guide to PC
Upgrades," published by Que (ISBN 0-7897-2417-0) and reprinted
here with permission.
http://www.TheNakedPC.com/t/325/tr.cgi?pcu1

Buying Upgrade Components

When it comes to buying upgrade components for your computer you
have four choices. Mail order; brick and mortar superstores;
local system integrator; or auction, swap meet, or person-to-
person.

In this section we'll discuss the good and bad points of each
channel and show you where the best options lurk.

Mail Order on the Internet

There's a lot of talk about "e-commerce" like it was some new
form of acquisition science but trust us, it's just mail order.
Instead of poring over a catalogue and then talking to a human
being over the phone, you're looking at Web pages and placing the
order using a script tied to a Web form. But it's still the same
basic process, with the same primary benefit of lower prices and
sometimes the avoidance of sales tax. Plus a few added benefits
and all the same old pitfalls of mail order.

With mail order you don't get to kick the tires. You can't see
the item you're purchasing and it gets shipped to you, putting it
at the mercy of whatever delivery method is used to get the
component to your doorstep. If there's a problem with the item
you have to go through an administrative procedure (read: hassle
for you). This procedure usually involves calling customer
service, waiting on hold for a while, getting a return
merchandise authorization (RMA) number, and arranging for
shipment back to the supplier (sometimes covered by the
manufacturer, sometimes not). If you return it because it turned
out you ordered the wrong gizmo (say a SCSI drive when you really
wanted an IDE drive) you'll probably have to pay a restocking
fee. With mail order, you can only get customer support over the
telephone or via email or a Web site, never eyeball to eyeball.
These issues should not deter you from mail order, but you have
to be aware of the potential for problems.

What Internet mail order gives you over traditional mail order is
the ability to search for a given component across many retail
and wholesalers quickly. Let's say you want to buy a new hard
disk. If you go to the Ask Jeeves site (www.askjeeves.com) and
inquire, "Where can I find information on hard disks?" you could
jump to the following retail suppliers (among many):

NECX:
http://www.TheNakedPC.com/t/325/tr.cgi?pcu3

Dell:
http://www.TheNakedPC.com/t/325/tr.cgi?pcu4

The number of vendors you can query with very little effort using
the Internet makes finding a bargain much easier and faster than
traditional catalogue shopping. If you do your homework and know
exactly the component you are after, mail order is a great way to
go.

Review Sites

Research is something you have to do no matter where you wind up
buying your computer upgrade components. The Internet makes
researching reviews of given products and product categories
easy. For example, if you were researching which drive in
particular you'd like to buy you can find reviews for individual
drives at sites like these:

PC Magazine:
http://www.TheNakedPC.com/t/325/tr.cgi?pcu5

PC World:
http://www.TheNakedPC.com/t/325/tr.cgi?pcu6

Tom's Hardware Guide:
http://www.TheNakedPC.com/t/325/tr.cgi?pcu7
Here you'll find reviews of hardware, systems, and peripherals,
plus columns and a message board where you can post questions.

MaximumPC:
http://www.TheNakedPC.com/t/325/tr.cgi?pcu8
Great information on buying, upgrading, and fixing computers.
Click on the Reviews button to access their review search engine.

Computing Review.com:
http://www.TheNakedPC.com/t/325/tr.cgi?pcu9
This site features reviews by actual users who post their
experiences with a given product.

CNet Computers.com:
http://www.TheNakedPC.com/t/325/tr.cgi?pcu10
CNet publishes their own reviews and combines the editorial
content with the ability to compare prices across several
suppliers of the component in question.

ReviewBooth.com:
http://www.TheNakedPC.com/t/325/tr.cgi?pcu11
ReviewBooth.com is what's called an aggregator site, meaning a
site that pulls together information from a number of other Web
sites. Here you'll find product reviews from InfoWorld, PC Week,
Storage Review, Windows Magazine, and Computer Shopper just to
name a few.

Sharky Extreme:
http://www.TheNakedPC.com/t/325/tr.cgi?pcu12
In-depth technical reviews of a wide variety of computer hardware
can be found at this site, along with ratings across a number of
categories. We were impressed with the volume of technical
specifications provided in the Sharky Extreme reviews.

(More to come in a future Particular...)

Send comments to:
mailto:upgrades@PRIMEConsulting.com


** 04. Recounting Florida: Garbage In, Garbage Out (by Al Gordon)

The Florida voting dispute highlights one of the key problems
with modern technology: people use it without understanding it.

Long after the late-night talk show comedians have forgotten what
was so funny about "pregnant chads," the consequences of this
legal dispute may come back to haunt everyone in far-reaching
ways that touch the very foundations of our new electronic
economy.

Little noticed in all the political brouhaha is the fact that all
the legal proceedings have worked from the premise that the
technology did not fail. Missing from the legal judgments are
such key technical concepts as "fault tolerance," "mean time
before failure," "downtime," "system faults," "disaster
recovery," and all the other buzzwords tech companies use to
convey the message that technology fails with some frequency in
the course of normal operation. Most critically absent from the
legalisms is the age-old computing principle "GIGO" ("Garbage In;
Garbage Out"). If data is not entered properly, you can repeat
the computer run from now to the end of time and still not
correct anything.

The stakes go far beyond voting. Rare is the individual in this
day and age who has not had a conversation with a financial
institution, store, government agency, or whatever in which the
person to whom you are talking hasn't uttered the phrase "but the
computer says..."

It is crucial that the law recognize that--in commercial as well
as political matters--what the computer says is not always
definitive. Systems crash. Software has bugs. Humans make errors.
What the Florida dispute has shown is that the law has not fully
come to grips with this reality.

At its core the Florida vote is classic GIGO: a fairly mundane
data entry problem caused by untrained operators--that would be
the voters and election officials--running equipment with a high
error rate--that's the punch cards and readers. To "troubleshoot"
(the high-tech equivalent of a recount) the problem, one would
run the data back through the machines two or three times to
verify that the counts were substantially the same. One would
have to recognize, however, that the counts would not necessarily
be identical because of the inherent margin of error in the
technology. Then one would separate out the data that wasn't
recorded--in the case of an election, that would be the so-called
"undervotes"--and examine them to see if any data can be
"recovered."

The standard by which repeated machine counts would be considered
"substantially the same" and the standards for manual
interpretation of the unrecorded data, or if unrecorded data
should be interpreted at all, are policy questions, not technical
ones. But it is a technical reality that if there is a data
problem with a data media, then the media reader will never be
able to read it. This applies to any media: failing to fully
punch a chad is no different from scratching up one of your CDs;
the result will be something in which there is data, but it won't
be accurately read by the machine.

GIGO.

It should be a matter of serious public concern that the Florida
Supreme Court apparently had to invent law to order a manual
recount of the undervotes, a procedure that should have been a
first step. The U.S. Supreme Court has since ruled that
there is no foundation in federal or Florida law to do that.

The High Court may be right on the law, but they are sadly wrong
on the technology. By this logic, if you were in a dispute with,
say, the telephone company about whether you paid your bill, the
phone company would be under no obligation to take another look
at your actual, physical check. Or worse, suppose you made an
online payment and, as most consumers unfortunately do, never
bothered to print out or write down the transaction number. There
would be no obligation to investigate the transfer.

As our society, economy, and politics come to be increasingly
dependent on technology, the law has to recognize technology's
weak spots and ways in which human error can compound them.
Otherwise, we will be left living out the old joke, "This system
is completely computerized. Nothing can possibly go wrong... go
wrong... go wrong..."

You can reach Al Gordon at:
mailto:al@TheNakedPC.com


** 05. Our Most Popular Featured Items from 2000 (compiled
       by T.J. Lee)

As this year draws to a close we thought we'd take a brief look
at the things (in order of popularity) that most interested you,
our readers.

*-* Top Featured Books:

"The Unofficial Guide to PCs" by T.J. Lee, Lee Hudspeth, and Dan
Butler. This title is going out of print and may be hard to find
(this title is out of print so don't order a copy - yet! We'll
have more information on this book in a future issue of TNPC.)
http://www.TheNakedPC.com/t/325/tr.cgi?top1

"How to Read a Book" by Adler and Van Doren
http://www.TheNakedPC.com/t/325/tr.cgi?top2

"The Magic Show" by Setteducati, Benkovitz, and Ellis
http://www.TheNakedPC.com/t/325/tr.cgi?top3

"Language in Thought and Action" by Hayakawa and MacNeil
http://www.TheNakedPC.com/t/325/tr.cgi?top4

"Use Both Sides of Your Brain" by Tony Buzan
http://www.TheNakedPC.com/t/325/tr.cgi?top5

*-* Top Featured Web Sites

Computer Stupidities (TNPC #3.08)
http://www.TheNakedPC.com/t/325/tr.cgi?top6

Home Radar (TNPC #3.09)
http://www.TheNakedPC.com/t/325/tr.cgi?top7

Jail Cam (TNPC #3.20)
http://www.TheNakedPC.com/t/325/tr.cgi?top8

Easter Egg Archive (TNPC #3.05)
http://www.TheNakedPC.com/t/325/tr.cgi?top9

WinDrivers.com (TNPC #3.15)
http://www.TheNakedPC.com/t/325/tr.cgi?top10

*-* Top Featured Products

UCmore (TNPC #3.20)
http://www.TheNakedPC.com/t/325/tr.cgi?top11

Photon Micro-Lights (TNPC #3.16)
http://www.TheNakedPC.com/t/325/tr.cgi?top12

Password Revealer (TNPC #3.09)
http://www.TheNakedPC.com/t/325/tr.cgi?top13

SiSoft Sandra Professional (TNPC #3.04)
http://www.TheNakedPC.com/t/325/tr.cgi?top14

FrontX (TNPC #3.23)
http://www.TheNakedPC.com/t/325/tr.cgi?top15

*-* Top Featured Tips

WebData.com Area Code Directory (TNPC #3.05)
http://www.TheNakedPC.com/t/325/tr.cgi?top16

Focus on PC Support (TNPC #3.06)
http://www.TheNakedPC.com/t/325/tr.cgi?top17

Reassign Windows Default Folders (TNPC #3.09)
http://www.TheNakedPC.com/t/325/tr.cgi?top18

iSpeed (TNPC #3.17)
http://www.TheNakedPC.com/t/325/tr.cgi?top19

*-* Top Featured FAQs

Windows Registry Guide (TNPC #3.21)
http://www.TheNakedPC.com/t/325/tr.cgi?top20

Adaptec's Index of CD-R Information (TNPC #3.14)
http://www.TheNakedPC.com/t/325/tr.cgi?top21

Upgrading Windows 98 to Windows 2000 (TNPC #3.18)
http://www.TheNakedPC.com/t/325/tr.cgi?top22

Create a Home Network with Windows 98SE (TNPC #3.03)
http://www.TheNakedPC.com/t/325/tr.cgi?top23

You can reach T.J. Lee at:
mailto:tj_lee@TheNakedPC.com


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** 06. Featured Book - "Absolute's Beginners Guide to PC
       Upgrades" by T.J. Lee and Lee Hudspeth

Upgrading the different components in your PC may sound scary but
we're here to tell you that it's something that you can do! You
just need some help and guidance. We give you that help in our
latest hardware book on PC upgrades. This is the natural follow-
up to our "Unofficial Guide to PCs" book. The care and
maintenance of your PC should include upgrading memory, hard
drives, adding a scanner, a DVD player, and more. Don't get an
entirely new PC just because you need or want a new gizmo. Give
that old workhorse a new life expectancy with a motherboard
upgrade. Soup up that hand-me-down PC you gave the kids a spiffy
3D graphics card so they can play the latest games. Do all this
and more using the information in our book.

Yes, we're the publishers of TNPC and yes, we're biased, but this
is a good book... chock full of solid, useful information and
resources and we think we're qualified to make that determination
even if we did write it ourselves :-)

For more information about this book go here:
http://www.TheNakedPC.com/t/325/tr.cgi?fbooka

To order this book from Amazon click here:
http://www.TheNakedPC.com/t/325/tr.cgi?fbook


** 07. Featured Web Site - The Librarians' Index to the Internet

The LII site is a searchable, annotated subject directory of more
than 7,100 Internet resources selected and evaluated by
librarians for their usefulness to users of libraries. It's meant
to be used by both librarians and non-librarians as a reliable
and efficient guide to described and evaluated Internet
resources. The LII began in 1990 as reference librarian Carole
Leita's Gopher bookmark file. Just shows you how a simple cache
of personal information can be expanded to a global resource.
Yeah Carole!
http://www.TheNakedPC.com/t/325/tr.cgi?fsite


** 08. Featured Product - Page Look bookmarklets

We first mentioned bookmarklets in TNPC #2.11 and we never fail
to marvel at how useful they are. A bookmarklet is a bit of
JavaScript code squished into the URL line of a standard
Navigator bookmark or IE Favorite. You click on them like you
would a standard bookmark but instead of directing your browser
to a given page the JavaScript codes performs some operation on
the currently displayed page.

The Page Look bookmarklets are extremely useful for dealing with
annoying Web pages. One of my pet peeves are pages that display
text over a textured background image that makes the page
effectively unreadable. One click on the Remove Background Image
bookmarklet button on my IE's Links toolbar and the background
image on the displayed page is gone. Instant readable text. I
also run into pages where some Web designer decides to use
colored text like bright red over a background of say, canary
yellow. They may think this is a dramatic effect but again I find
it unreadable. There are bookmarklets to instantly change the
page background to white or to query you and make the page
background color whatever you want. There's an equivalent
bookmarklet for changing the text color or even the text font.

The beauty of bookmarkets is that they work their magic instantly
but you can undo their effect by simply refreshing the Web page.
You can test out any of the bookmarklets from the site without
having to install anything to see if you like what they do.
http://www.TheNakedPC.com/t/325/tr.cgi?fprod


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** 09. Newsworthy - a potpourri of current events and
       interesting stuff

*-* Believe it or not but Microsoft is claiming copyright on its
bugs! Actually they're claiming the security alerts and bug
notices are theirs and cannot be disseminated verbatim on
newsgroups and mailing lists.
http://www.TheNakedPC.com/t/325/tr.cgi?news1

*-* Microsoft's MSN "terms of service" agreement that users of
its Web communities must agree to is broad enough to permit
Microsoft and their partners to take any graphic image posted on
a users' Web site and use it commercially for profit without
compensating the owner in any way.
http://www.TheNakedPC.com/t/325/tr.cgi?news2

*-* Watch out for an email scam where you get an email telling
you to call a 900 number to find out about a computer virus that
you may be infected with. The call only gets you a recording
telling you to go visit three anti-virus websites while relieving
you of $3.00 for the call. It's an out and out scam!
http://www.TheNakedPC.com/t/325/tr.cgi?news3

*-* General Motors installed black box monitoring devices in
eight models of its cars for model year 1999. These devices, like
those on airplanes, record critical data about speed, braking,
and seat belt use, in the moments before a crash. GM says this
will help them design safer cars and allow investigators in
reconstructing accidents. But the privacy issue has prompted a
lawsuit to force GM to discontinue the use of the black boxes.
http://www.TheNakedPC.com/t/325/tr.cgi?news4

*-* Drop the cell phone! Police in Europe are dismayed over the
discovery that someone is manufacturing sophisticated cell phones
that aren't phones at all. They're cleverly disguised .22 caliber
handguns. The bullet discharges out the antenna and is fired by
pressing keys on the keypad. Reaching for your phone in the
presence of a law enforcement officer may get you more than you
bargained for.
http://www.TheNakedPC.com/t/325/tr.cgi?news5

Get more Newsworthy bits on the TNPC Web site:
http://www.thenakedpc.com/newsworthy/

Have you come across something newsworthy? Drop us a line:
mailto:hottips@TheNakedPC.com


** 10. We Get Mail

TNPCer Nick came up with a new way to recycle old CD-ROM disks
that we'd never heard of before. Seems that middle school and
high school science labs can use them to make "mousetrap cars."
These are amazing looking devices that teach kids about physics
and engineering. There's a Web site that sells plans and kits for
building these beasties. Let your local Science Teacher know
about these things and then drop off all your unused CD-ROMs for
recycling.
http://www.TheNakedPC.com/t/325/tr.cgi?mail1

TNPCer Sol S. had this to say about his purchase at the TNPC
Store, "I received my 12 Photon Micro-Lights purchased from your
store. They arrived in pristine condition, due to the excellent
packaging. Their brightness is truly amazing. One has to see it
to believe it. Thanks for revealing these golden treasures (like
your TNPC newsletter)." You'll find more comments about the TNPC
Store (and links to the Store itself) here:
http://www.TheNakedPC.com/t/325/tr.cgi?mail2

Be sure to stop by the Letters to the Editor page for more:
http://www.TheNakedPC.com/letters/index.html


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We'll pay you $2.00 to signup with our unique service and then
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DISCLAIMER
Personal computers are individual machines with performance that
can vary with components, software, and operator ability. The
Naked PC is not responsible for the manner in which the
information presented is used or interpreted. Also, although we
work hard to provide you with accurate Internet links in The
Naked PC, we are not responsible for Internet links herein that
represent sites owned and operated by third parties. We are not
responsible for the content, accuracy, performance, or
availability of any such third-party sites.

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